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What will sport events look like when they come back?

What will sport events look like when they come back?

The Revival of Endurance Events

by Daphne Kirkwood

The normal hustle and bustle of event production is currently at a complete standstill, which means we are in a precarious spot with only three options: Cancel, postpone, or potentially defer events.

The major problem here is that good event planners spend months — if not an entire year — to plan events. Believe it or not, we don’t just set up some tents and equipment and cross our fingers and hope things run smoothly on event day. There are hundreds if not thousands of hours spent ahead of an event with the planning and marketing of it. There are countless meetings with event hosts, cities, counties, police, vendors, stakeholders, non-profit organizations for volunteers and sponsors — and this is just the icing on the cake.

According to a recent NY Times article, the economics of the endurance-event business make a pandemic particularly problematic. Registration fees produce as much as 80 percent of revenues, and 80 to 90 percent of that money is spent on expenses weeks and months in advance of race day, including purchases of medals, T-shirts and permits. A canceled race owned by a mom-and-pop business that has to issue refunds or deferrals can sink the event or the business, said Rich Harshberger, the chief executive at Running U.S.A., an industry trade group.

Click here to view the NY Times Article

So what is the future of endurance events?

Letting your imagination run wild with the future possibilities of what endurance events will look like is uncanny. The events may be smaller, they may have staggered start times, and nutrition and water stations along the race route may be a thing of the past. Highly coveted race photos may be plagued with participants and staff wearing newly fashionable facial coverings.

What we do know is that there will be new health guidelines, and event directors are all eager to find out what those will be. Social distancing will be key; there will be new directional signage for packet pick-up lines, and the typical personal interaction between volunteers and participants will be foregone. Events may be required to provide Personal Protective Equipment, and post-event food and refreshments may take on an entirely different new look, Participation and spectator numbers may be capped at relatively small numbers and may be limited to certain age groups that are less ‘at risk’.

So when can we expect endurance events to get revved back up?

Depending on the day and which news outlet you use, you will get very different views on when the world will reopen to sporting events, specifically endurance events. Koz Events in the San Diego area, which is a similar sized company as iDaph Events, is running into the same issues and challenges as we are with planning events in the uncertain future. The owner of Koz Events, Carrie Panek,  recently stated in the NY Times Article “I don’t think events like ours will go back anytime soon.” Panek and her husband Tobias both run the company, and they recently laid off five employees, including themselves, so that they could collect unemployment.

New race registrations and revenue have gone to zero. Rescheduling for later in the year has its own problems: There is already an endurance event scheduled for nearly every weekend in San Diego County.

We project that large events and gatherings could take much longer to revive themselves. How large is too large is the question… is 100 people too high of a risk for an endurance event?

According to Bill Gates: “Large gatherings may not be permissible until a vaccine is in place.”

So regardless of when events make a comeback, we know that the revival will be a sweet one. We look forward to the reunion of our endurance event community and all the inspiring people that are in it. Sure, they will look different, but life is full of change; it is inevitable. We are all going through this pandemic together and we will rise again in the same way.

In the meantime, keep taking the best care of yourself that you possibly can, by getting outdoors every day to walk, run and ride your bike. The fitness foundation you are building will be primed and ready to go when events are alive again.

Daphne Kirkwood is a self-made, woman entrepreneur, who meticulously crafts endurance events. Her passion for running, biking and endurance events was ignited nearly nineteen years ago after the birth of her daughter. The emergence of iDaph Events in 2011, originated from her love of organizing, being creative and her innate business prowess. This livelihood has been the light of her life and has sustained her and her two kids and all the other employees and contractors that have been employed by iDaph events for the past nine years.

Source: https://www.nytimes.com/2020/04/21/sports/coronavirus-triathlons-endurance-races.html?smid=em-share

Past iDaph Blogs

Events in 2021 | A message from our Race Director

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South Asheville Turkey Trot Pre-Event Guide

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White Squirrel 5k Results

White Squirrel 5k Results

Results are in for this year’s White Squirrel 5k and Fun Run in Brevard, NC! The Brevard Rotary and iDaph Events + Timing would like to thank everyone for coming out this morning for an awesome run.

We’ll see you in Brevard again on July 4th for the Firecracker 5k and Fun Run! [Register here]

To search for individual results, click here

Racers lining up at start line for iDaph Event

Overall Results:

2019 White Squirrel Results

White Squirrel 5k Searchable Results

We are Growing! iDaph Events is Hiring: Marketing Coordinator

We are Growing! iDaph Events is Hiring: Marketing Coordinator

idaphlogo

While iDaph Events has been officially operating since 2011, our company operates closer to a start-up with all team members wearing multiple hats and committing directly to the bottom line success of iDaph Events.

This job is not for the faint of heart, as neither is the special events industry.  Physical labor, heavy lifting and working weekends, holidays and long hours during event weekends are imperative to the success of this role. The ideal candidate should already understand this from personal experience if he or she meets the requirements set forth in the expectations of those applying for this job.

This job will require independent work during the week, mostly in front of the computer and the occasional weekend work would be outside in any and all types of weather conditions. There is some flexibility with this job (part-time or full-time) and the ability to work remotely. We are looking to fill this position immediately.

The person in this position will be expected to understand, embrace, and execute the vision of iDaph Events and to conduct business professionally at all times.

Marketing Coordinator

Daily/weekly/monthly responsibilities:

  • Maintain and update the company website (s) with graphic design and content on a regular basis.
  • Assist with redesigning efforts on our WordPress website and webpages.
  • Update existing logos and promotional designs, create event print materials including but not limited to - posters, postcards, t-shirt designs, maps and banners.
  • Assist with the upkeep, content creation and design of social media campaigns and create photo banners and promotional items for these campaigns.
  • Assist with content creation for blogs on a weekly basis.
  • Responsible for keeping our social media pages updated daily.
  • Create, edit and organize eblasts through Mailchimp for events and blogs
  • Attend and assist at our events on our race calendar.

 

Qualifications

  • Four-year college degree in Marketing or Business preferred
  • Photoshop, Illustrator and other photo editing experience is required
  • Experience with Social Media platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest
  • Experience with WordPress and Mailchimp (or email newsletters) preferred.
  • Direct experience in planning endurance events is optimal but not required
  • Minimum two years experience in customer-service related role
  • Driver’s license
  • CPR/AED and First Aid Certification preferred
  • Experience with driving truck and trailers preferred*

 

Knowledge, Skills, and Abilities

  • Positive and energetic personality
  • ‘Can-do’, Flexible and adaptable attitude and disposition
  • Passion for details
  • Creative artistic tendencies and the ability to create original ideas and concepts
  • Operate with the mindset in which one owns his or her actions, expectations and performance
  • Ability to work independently, in a fast-paced environment and multi-task
  • Willing to travel, work weekends and holidays and to put in extended hours as required or requested
  • Flexible with mobile office working conditions including home, virtual offices, coffee shops and any other environment that allows for laptop work
  • Comfortable, familiar, and open to technology including but not limited to Google Apps, MS Office, Apple products and applications
  • Demonstrate a high level of professionalism and friendliness to all clients, government officials, community leaders, business owners, vendors, company stakeholders, co-workers, volunteers and event attendees
  • Ability to present a calm and confident energy during critical moments and/or crises
  • Operate with a strategic business mindset.
  • Excited to be part of a growing business and own his or her contribution to its success (and enjoying having this kind of responsibility!)

 

Schedule (part-time or full-time) and Salary/Benefits Negotiable

If you are available to begin working with us immediately and meet the requirements set forth in the job description, please submit resume with salary (full-time) or hourly (part-time) pay expectations and a cover letter to events@idaph.net by Friday, February 22nd at NOON EST.

We are Growing! iDaph Events is Hiring: Marketing Coordinator

Join the Team

iDaph events exists to make memorable life experiences at our events for participants of all levels and abilities. We are a small group of active people who seek to bring events to life and create an environment full of fun, achievement and enjoyment. We work hard and play hard and have a desire to be successful. We design and produce approximately twenty+ events per year including a marathon, other running events, triathlons, cycling, kids events and other multi-sport events. 

We are seeking passionate event-type individuals with tremendous energy and drive, highly productive and detailed individuals who takes initiative and is confident in their communications and longs for producing results. This job is not for the faint of heart, as neither is the special events industry.  Physical labor, heavy lifting and working weekends, holidays and long hours during event weekends are imperative to one’s success in this role. The ideal candidates should already understand this from personal experience if he or she meets the requirements set forth in the expectations of those applying for this job.

While iDaph Events has been officially operating since 2011, our company operates closer to a start-up with all team members wearing multiple hats and committing directly to the bottom line success of iDaph Events.

REGISTRATION AND TIMING COORDINATOR

Generally speaking, the Registration and Timing Coordinator will support the coordination of operations across all iDaph Events clients including event registration and timing functions. The person selected for this position will be expected to understand, embrace, and execute the vision of IDaph Events. This job would be a good fit for you if you enjoy working technology in a fast-paced environment and don’t get flustered easily. You can focus your attention to detail and enjoy problem solving. If you don’t know the answer you will search until you find it. Find out more here!

COMMUNITY OUTREACH COORDINATOR

The Community Outreach Coordinator will support the coordination of volunteers and partnerships across all iDaph Events and clients. The outreach coordinator will be the face of the organization within the local community. The person selected for this position will be expected to understand, embrace, and execute the vision of IDaph Events. This job would be a good fit for you if you enjoy working with people in a fast-paced environment and don’t get flustered easily. You can focus your attention to detail and enjoy problem solving. Find out more here!

EVENT TIMING ASSISTANT

As the Event Timing Assistant you will be responsible for assisting with the timing operations for an event with the timing team. This job would be a good fit for you if you enjoy manual labor and working technology in a fast-paced environment and you don’t get flustered easily. You can focus your attention to detail and enjoy problem solving. If you don’t know the answer you will search until you find it.  

Physical labor, heavy lifting and working weekends, holidays and long hours during races is a requirement. This jobs will require weekend and evening work and would be outside in any and all types of weather conditions. Find out more here!

HELPWANTEDHave you got what it takes to join our awesome team? If so, submit a resume, letter of interest, availability and your salary or hourly pay requirements to events@idaph.net by January 15th, 2019 to be considered. We can’t wait to see what sort of awesome people our community can lend us in the professional capacity!

Support Local! Small Business Saturday #SHOPSMALL

Support Local! Small Business Saturday #SHOPSMALL

Our small business, iDaph Events, is privileged to be located in the mountains of Western North Carolina, where there is an abundance of places to explore and play outdoors. We couldn’t think of another place in the world where we would like design, promote and produce memorable cycling, running and multi-sport events for you! We encourage our community on Small Business Saturday to remember to #SHOPSMALL and support the local businesses, including ours! When you sign up and participate in our events you are supporting our dream to continue to bring stellar, memorable sporting events to our community and supporting our small business! Sure there are lots of ‘big box’ sporting events out there to choose from… but today remember where you live, train and your community and the special experiences you can have by participating in local events. 
 
 
 
 

Daphne Kirkwood, a veteran multi-sport athlete and seasoned event management and business professional with 20 years of destination-centered hospitality experience, established a full-service race management company, iDaph Events in 2011. After seeing the need in the community for client-centered event productions and sporting event creations built on all the small details, Daphne turned her outdoor passion into a small business. 

The entire iDaph Events team is passionate about consistently practicing daily healthy living. Exercising, training, racing, properly fueling our bodies and healthy living is part of our motivation and our daily routine. We are active participants in regional training opportunities and sporting events. This experience allows us to see first-hand the value from a participant point of view when committing to a goal and investing the time and energy at an event. 

Our mission is to continuously inspire our friends, fans and followers to dream, train and race with us, no matter their ability or fitness level. It is important to us to live life fully by acknowledging and accepting the beautiful body we have been given to move with each and every day. We encourage each of you to reach towards your own magnificent movement potential each day. 

We not only bring memorable event experiences to participants but we also provide a robust set of tools for local non-profits and community organizations to grow meaningful and profitable events. Our services include event design and creation, custom-designed marketing plans, social media promotions, on-site and online registration management, live timing/finish line/results, overseeing and implementing event logistics and more! We want every participant to have an unforgettable and enjoyable experience at our events and we go out of our way to make each event tailored for the participants, special and unique.    

 

So what are you waiting for?

Today, #SHOPSMALL, support local, plan your goals for the next few months and upcoming year and check out our event calendar. Many of our event registrations will open over the next month or two so check back on our calendar for updates. In the meantime, follow us on Instagram and Facebook to stay up-to-date on our event happenings. And finally, here are a few special holiday offers for you to enjoy!