Bike Fast. Get the Cash.

How fast can you grind through the Gravel Grinder? Asheville Bicycle Company is giving away cash prizes for this year’s 40 mile Gravel Grinder at the Asheville Off Road Series. Prizes will be given to male and female overall winners and masters winners. 

“If we can make more people happy, the better,” says owner Craig Friedrich.

Craig started selling bicycles in 1993 and has been owner and partner of Asheville Bicycle Company and Ski Country for almost 30 years. He grew up road biking and mountain biking, and has spent most of his life riding Asheville’s scenic roads and mountain bike trails. He became involved with the Asheville Off Road Series through Biltmore Estate several years ago.

“They (Biltmore) asked me to produce a bike race,” Craig explains. “In doing so…after some exploration work, I met Daphne through the Kiwanis run…and it was pretty obvious that with the size and scale Biltmore wanted for this event…I asked her to do it. She’s just so damn good at everything she does.” 

Asheville Bicycle Company is now one of the main sponsors of the event and has been since its inception. They provide bike mechanics on the West side of the Biltmore Estate for anyone having issues on the trail, and at the start of the race for any last minute repairs and to top off air. 

This will be the first year Asheville Bicycle will be offering cash prizes for the 40 mile Gravel Grinder. Craig hopes the prizes will continue to draw more participants and build momentum for this multi-sport event. 

“This event does bring a lot of extra income into the community: Lodging, food and beverage. It’s not just good for Asheville, it’s also good for the cycling industry,” says Craig. “It highlights Asheville’s charms on what the riding community offers - the access we have, and the beauty of Asheville and Biltmore Estate.”

The Gravel Grinder - part of the Asheville Off-Road Series - takes place on Sunday, September 15th. There are 20, 40, and 60 mile options for this event.

The event also offers a Duathlon and 10K that same day. Relay teams are an option when you sign up. Prices increase September 5th! 

What’s it like to ride the Gravel Grinder?

We get a lot of questions about what the Gravel Grinder is like to ride. Here longtime cyclist and Asheville local Billy McCracken talks about the course, which is part asphalt, mostly gravel, and not too much elevation gain. This event takes place on the West side of Biltmore Estate. Video Credit: Wright Creative, Inc.

Past iDaph Blogs

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