Pure, Local, and Powerful: Meet Our New Hydration Partner

We all know that staying hydrated isn’t just a “nice to have”—it’s essential. Whether you’re crushing a race or just getting out for a morning jog, water is the fuel that keeps you moving. But here’s the thing: not all …

Runner’s High 101: The Science Behind the Buzz

As the chill of winter fades and the weather warms up, it’s not just the longer days that are getting us pumped — it’s race season, baby! And whether you’ve been training through the cold or you’re just now dusting …

Running Myth Busters: 7 Lies We’re Leaving in the Dust

Let’s be real—running has a bit of a reputation. For some, it’s the joyful heartbeat of their day; for others, it’s a terrifying thought that conjures up the response “I only run if someone’s chasing me.” And somewhere in between. …

The Power of Pushing Limits (and How to Keep Going When It’s Tough)

Doing something difficult starts with one decision: saying yes. Yes to the challenge. Yes to the uncertainty. Yes to the effort it takes to go the distance. If you’re lining up for the New Belgium Asheville Marathon & Half, you’ve …

Lessons from the Trail: How the Appalachian Trail Changed Me

By Jessika “Taps” Poppe (@jessikapoppe) The Appalachian Trail is a relentless footpath, where only a determined few dare to test their limits. In 2021, I embarked on this 2,000+ mile journey in pursuit of adventure, fully aware that it would …

Brain Gains: 5 Ways Running Makes You Smarter & Happier

Whether you eagerly head out or reluctantly drag yourself out the door, you’ve probably noticed that running gives you a little mood boost afterwards. But did you know running is basically a superpower for your brain? Whether you’re sprinting like …

Level Up: How Races Transform the Running Journey

Let’s be honest, you don’t need to race to be a runner. You can have an incredibly healthy running routine without ever pinning on a bib. So, what are the benefits of racing if you don’t need it? The truth …

RAD for a Cause: Running to Empower Fitness & Community

This year, the RAD Half Marathon & 10K is hoping to inspire movement beyond the finish line. Through our partnership with Open Hearts Art Center, we want to come alongside their efforts to empower adults with intellectual and developmental disabilities …

Maddux’s Journey: Conquering the Holiday Hustle Series at Five Years Old

At just five years old, Maddux has accomplished something truly remarkable—he completed the Holiday Hustle Series, finishing three 5K races over a six-week period. After crossing the finish line on New Year’s Day, we had the chance to catch up …

5 Races Where Mother Nature Stole the Show

We all have our race weather preferences—crisp fall air, warm sunshine, maybe even a little drizzle to keep things cool. But sometimes, Mother Nature has a very different vision for race day than we do. Bad weather doesn’t just test …