Doing something difficult starts with one decision: saying yes. Yes to the challenge. Yes to the uncertainty. Yes to the effort it takes to go the distance. If you’re lining up for the New Belgium Asheville Marathon & Half, you’ve already committed to something that will push you beyond comfort and into growth. This isn’t just another run. It’s a true test of endurance, determination, and heart. And that's what makes the journey—and the finish line—so rewarding.

Why Do Something Hard?

Because doing hard things changes you. When you challenge yourself physically and mentally, you're growing stronger in every way. Here’s why the effort is worth it:

✅ You’ll Build Mental Toughness: It's easy to feel good when things are easy. But when you're digging deep, pushing through fatigue, and fighting self-doubt, that's when real mental strength is built. You'll carry that strength with you long after race day.

✅ You’ll Discover What You’re Capable Of: There's nothing quite like surprising yourself. Taking on a marathon or half marathon will show you just how much determination you’ve got—and that confidence will ripple into other parts of your life.

✅ You’ll Be Part of Something Bigger: The energy, camaraderie, and support you'll find on race day are unmatched. You're not just running for yourself; you're running alongside a community of people who are all chasing their own version of "I did it."

✅ You’ll Create Lasting Memories: Whether it's the breathtaking views of Asheville, the cheers from the sidelines, or that epic feeling of crossing the finish line, you’ll carry these moments with you for a lifetime.

Pro Tips for Pushing Through the Tough Moments

Let's be real—there will be tough moments. That's part of the journey. Here are some tips to help you stay strong when the going gets rough:

🔥 Break it Down: Don’t think about the full distance. Focus on the next mile, the next water station, or even just getting to the next tree. Small goals make big achievements feel manageable.

🔥 Use a Mantra: Have a simple phrase ready to keep your mind focused. Something like "One step at a time," or "I am stronger than I think." Repeat it when things get tough.

🔥 Fuel Wisely: Don't wait until you're running on empty. Stay hydrated, and keep up with your nutrition—energy gels, chews, or whatever you've practiced with.

🔥 Run Your Own Race: It's easy to get caught up in what others are doing but stay in your own lane. Listen to your body and trust your pace.

🔥 Visualize the Finish Line: Picture that moment when you cross the finish line. Feel it. Hear the cheers. That mental image can be a powerful motivator when you're struggling.

The Value is in the Difficulty

If you’re feeling nervous—good! That means you care. But trust the training you've done and know that when you step onto that course, this challenge will provide meaningful chnage. You won’t just leave with a medal—you’ll leave with a deeper belief of your own strength. And that belief? It’s something you’ll carry into every challenge life throws your way. So, when it gets tough (and it will), remind yourself: This is what I came for.

You've got this. See you at the finish line!